Parent/Guardian FAQs

What happens to the information my child gives?

All the information your child provides is kept anonymous and confidential. We never pass on their personal details to any third parties, and never expose members to advertising and marketing or attempt to sell them any products or services.

The purpose of the opinions your child shares with us during surveys, is to help researchers understand:

Advertising, Audience Measurement, Behavioural Analysis, Behavioural Change, Brands, Communications/PR, Competitive Intelligence, Concept Testing, Customer Loyalty, Customer Satisfaction, Emerging Markets, Employment issues, Events, Media, Opinions, Packaging/Design, Pricing, Product Testing, Reputations, Social Media, Social Networking, Social Research, Trends, Usage & Attitudes

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